Home » Business » Using Google AdWords and SMS Marketing for the Marketing Campaign

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There are many companies around the world which when look for starting a marketing campaign hire online marketing services. It is easy to outsource the marketing campaign and just wait for the results. It is important to choose the best marketing service which has the experts and professionals who understand the importance of various online marketing tools such as SMS marketing or using Google AdWords. These two are useful and a must have tools to market the products or services. The SMS marketing helps promote the products or services in the real world whereas the Google AdWords helps promote and place ads on the search engines.

The Google AdWords

Sabrina Laferrière Director of Public Relations at the Bilberry Marketing says that online marketing is incomplete without PPC which is not possible without the use of the Google AdWords. There are many other tools for PPC but it is the most authentic tools on the market. Only the most expert marketing agencies use Google Adwords for PPC marketing. Placing proper and related ads with matching keyword searches is a must. PPC or also known as pay per click, is a direct means to reach the desired audience and rank the website on top of SERP. Getting the website on the top of the search engines result pages is important. Only the best and the most authentic online marketing agencies that have experts such as Sabrina Laferrière know how to make proper use of the marketing tools. Sabrina Laferrière Director of Public Relations at the Bilberry Marketing also says that PPC online marketing provides the business to get the top ranks and reach the target audience well before the organic SEO does. It saves time and generates brand loyalty.

The SMS marketing

Vincent Bernier Vice President of Development at Bilberry Marketing, says that internet marketing along with the SMS marketing produces more results and generates more traffic and creates much brand awareness then SMS marketing alone. The SMS are just like emails. An SMS, if well designed and written can be a perfect tool for call to action. It is important to hire an expert marketing agency that has professional marketers who know the value of SMS and how to design it for marketing purpose. Sending an SMS may not prove useful at all. Vincent Bernier Vice President of Development at Bilberry Marketing also says that internet marketing although does not involve sending SMS but together with a properly managed SMS marketing campaign, internet marketing can be successful.

The SMS and the PPC are one of the direct means to attract the audience to the products and services. The PPC ensures that the proper ads are displayed on the search engine result pages according to the keywords searched by the user. SMS marketing on the other hand gets directly in contact with the target audience. Together both these tools to market can generate leads, create brand loyalty and also create brand awareness. Using Google AdWords and SMS marketing for the marketing campaign is a must.

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